PPC marketing
PPC Campaigns
Stage 1. Objective Setting and Business Model study: Under this step we set the objectives of the campaign in close consultation with the Client and get an in-depth understanding of your business model and business requirements.
Deliverables:
- List of objectives (Word Doc) - Detailed Questionnaire (Word Doc) Once the Objectives setting and Business Model study have been done, combination of the following PPC services is utilized.
PPC Service 1- PPC Keyword Research:
Based on your answers, objectives and our CPP report, we'll be short-listing a list of around 50-200 keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign.
Deliverables:
- Detailed keyword research (.xls)PPC Service 2 - Visitor Conversion Analysis
Based on the Objectives of the Campaign, finalized keywords and the CPP© we would be studying the suitability of your site’s current WebPages to be the landing pages for the campaign or/and suggest creation of customized landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a Visitor.
Deliverables:
- Visitor Conversion Analysis Report (.doc)PPC Service 3 - Ad Copy Creation:
After studying the landing pages of your website we would create specific ads for the finalized keywords to ensure maximum visibility and Click through Rate (CTR). We would create a customized attractive ad copy, which increases the probability of a click from the search engine traffic.
Deliverables:
- Ad copy for all keywords for your approval (.doc)PPC Service 4 - Campaign Setup:
We would be setting your site’s campaign in the following Search Engines: a. “Google Ad words” We can also set up campaigns on additional Search Engines such as Yahoo Search Marketing, MSN Ad Center, and Business.com etc depending upon your requirements.
Deliverable:
- Google Adwords CampaignPPC Service 5 - Campaign Management:
Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting./p>
Deliverables
- Monthly reportOur USP
- Our Unique Customer Profiling: The potential audience of the client is psychologically profiled by our experts, for assessing their needs during their online search cycle. This gives us indication of potential low-bid keywords, which continue to address such needs. For example, if you have a 'Real Estate' client, he would like to expose the ads to people searching for 'Real Estate'. However, these keywords can get very expensive to bid on. At the same time, someone searching for 'School Districts' or 'Moving Company' is also probably planning relocation and is looking for a house amongst other things. Advertising on such keywords for Real Estate can get high returns on low-bids. This helps bring down the overall average bid for the campaign.
- Our Unique Visitor Conversion Analysis: Study off various metrics like look and feel of site, competitor advantage, ease of buying etc. based on the Customer profile, Finalized Keywords and the objectives of the campaign.
- Industry proven experience in Keyword Research: Netsmartz has done detailed keyword research for over 200 different clients for various online marketing campaigns.
- Dedicated account manager and team: we would have a dedicated team of an account manager, account executive, copywriter and accounts in charge working for your project.
- Professional Ad copy writing for each Keyword: Our professional copywriters would be writing the ad copy of each ad for the campaign after studying various reports like campaign objectives, Visitor Conversion etc.
- Campaign monitoring and tweaking on a daily basis: We would be monitoring and making changes to your campaign specification on a daily basis.
Campaign Costing
PPC Quick Start Package for Google Adwords
$600 (One time payment)
Steps covered
- Campaign Objective and Business model Understanding - Keyword Research - Optimum Bid Rate Analysis - Visitor Conversion Analysis - Custom Ad creation - Campaign Setup
Monthly Campaign Management (Optional Add-on Service)
15% of the total campaigns spend in the previous month or $500 whichever is higher.
Step Covered
- Campaign ROI analysis - Campaign tracking and tweaking - Weekly reporting
* Note -The customer would pay the Search Engine directly for the cost of the Ad Campaign. -Any additional work would be done at a $25 per man-hour cost -These prices are subject to change at any time before signing of the format Agreement. -There is no minimum time period that you would be contracted to run the campaign with us. (You may choose to end it at the end of any given month) $600 (One time payment) 15% of the total campaigns spend in the previous month or $500 whichever is higher.